Social and Health Marketing
Different Ways of Communicating to Bring about Change
The right message and creative move people to action, transforming lives. PennGood’s social and health marketing campaigns meet people where they are and not where we want them to be.
We believe everyone deserves a higher quality of life—safe, happy and healthy with greater economic independence. Innovative and progressive campaigns and initiatives are key in making a difference in the health and well-being of minority communities.
PennGood provides answers to today’s social and health concerns with clear and concise message development and delivery and sound program and project management—maximizing resources and adding value for the client and consumer by bringing about beneficial change.
Strategy
- Concept development
- Crisis Communications
- Formative research
- Grassroots and grasstops marketing
- Market research
- Marketing and communications plans
- Message development
Creative
- Avatars
- Audio visual materials and ads
- Brochures
- E-marketing (web and mobile)
- Graphics design, including 508 compliance
- Outreach materials
- Materials clearance
- Materials packaging and distribution
- Multimedia presentations
- New media
- Post cards
- Tool kits
- Web design, development and management
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Advertising and Public Relations
- Drop-in articles
- Media buying and leveraging
- Media outreach
- Media tours
- Media relations
- Media training
- Multicultural campaigns
- Public service announcements
- Publicity
- Writing and editing services
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